Introducing...
"Stay: Create a Culture They'll Never Want to Leave"
By Kelly MacCallum
STAY is your practical guide to creating the kind of culture that not only attracts top talent but keeps them engaged and inspired for the long haul.
Drawing on over a decade of employee experience expertise, author Kelly MacCallum infuses energy and firsthand insight into this essential playbook.
With a methodical approach, Kelly walks you through the process from start to finish. Beginning with a compelling case for investing in workplace culture and the tangible returns it yields, she then delves into how to craft a purpose statement, how to define your values, and how to align on behaviours that bring your values to life.
But the real magic happens in the execution.
Kelly provides invaluable guidance on authentically integrating and communicating values throughout the organization's DNA, drawing from her deep understanding of psychology, motivation, and industry best practices.
Backed by data from countless employee surveys, interviews, and extensive research, "Stay" offers a blueprint for success.
Implementing these strategies promises a triple win: happier employees, delighted customers, and a healthier bottom line.
It's not just a guide—it's a game-changer for organizational success.
Attrition and employees "checking out" is costing you a fortune.
Not just that - but a strong culture is associated with leadership and organizational effectiveness. That's why...
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Businesses with strong cultures see 400% revenue growth (HBR)
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86% of employees say culture is very important in choosing employers. (Quantum).
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76% of leaders say as culture improves, so does productivity, retention, and motivation.
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Attrition's a bitch - costing you between 50-400% of the employee's salary to replace them.
Stop the job hopping trend.
Invest in your culture.
See impact, results, and return on investment.
Be the employer people want to work for.​
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Our Services...
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Identify the root cause for attrition and disengagement (with a plan on how to fix it).
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Making dysfunctional teams functional.
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Ditch the annual review in favour of performance management that actually drives performance.
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Creating your employer brand.
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Building an effective recognition program that will make employees feel valued.
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Onboarding programming that will reduce new hire turnover and improve employee engagement.
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Team retreats (planning and facilitation) - creating a lived experience to connect your team (think summer camp).
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Improving leadership effectiveness - assessment, gap analysis, tools, mentoring.
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Creating a culture, values and behaviours framework unique to your organization's personality.
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Exit interviews with quarterly reporting, themes and recommendations for action. (Good)
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Stay interviews with quarterly reporting, themes and recommendations for action. (Better)
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1:1 Coaching on culture, employee experience, leadership effectiveness.
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Leading remotely - how to effectively lead remote teams.
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Employee journey mapping - identifying the moments that matter and making the most of them.
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Workshop: How to inspire employees - leveraging intrinsic motivation to drive results.
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Workshop: How to create a culture of accountability and high performance.
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Workshop: Custom workshops available.
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Evaluation - are your HR programs working for you? Rethinking the traditional for a modern workforce.
How we do the things we do...
We think different.
Our approach is data-driven, and based on research and psychology.
Simple.
Tactical.
Effective.
We
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Stay's Advantage.
We have data - the voices of thousands of employees.
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Over 1,500 Stay and Exit Interviews (Barbara Walters level abilities).
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Hundreds of employee surveys.
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Hundreds of employee workshops and focus groups.
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We know what inspires employees and what drives them mad.
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We will get to the bottom of what's happening at YOUR company.
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You will see a return on your investment - with metrics to back it up.
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Advice is simple and practical - biggest bang for the buck.
Meet the Founder, Kelly MacCallum
Attract | Inspire | Retain
With over a decade of experience in talent management and organizational effectiveness, Stay Founder Kelly MacCallum brings a depth of expertise in enhancing leaders, cultures, and teams.
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Her data-driven approach is people-centric, guaranteed to make an impact and is grounded in thousands of data points - coupled with extensive understanding of psychology and human behaviour, along with the most progressive trends in HR programming.
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Kelly will swiftly and effectively assess and address your needs, with a focus on ROI and impact.
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This, combined with her ability to see the story within the data and her straightforward "tell it like it is" approach, has allowed her to assist organizations across North America in effecting tangible, meaningful organizational change—boosting employee morale, enhancing customer satisfaction, and driving profitability.
With over 30 years experience with companies like...
Complimentary Resources
How to Conduct an Effective Stay Interview
Career Conversation Guide (for leaders)
Managing Micromanagement
Career Chat Map (for employee)
The Manager 1:1 Meeting
Why and How.